A brand designed for sharing
Strong brands are built on consistency, distinctiveness and emotional resonance.
Adelaide. Designed for Life. is the foundation on which Adelaide continues to grow and prosper, and allows us to have a consistent and compelling expression of Adelaide as a place.
Read on to find out how to share a common voice when promoting Adelaide and provide compelling reasons for people to consider and choose Adelaide.
Brand book
The brand book explains the elements of the Adelaide. Designed for Life. brand.
You’ll understand the building blocks of the brand and will be inspired to use the brand whenever you are promoting our beautiful city.
Brand toolkit
Learn the tactical nuts and bolts of the Adelaide. Designed for Life. brand in the DIY guide.
Inside you’ll find a section on the correct logo usage and how to bring greater depth and emotion to your content.
Testimonials
See examples of how various organisations and agencies are working with the Adelaide. Designed for Life. brand platform.
Funded by government, university and educational institutions, StudyAdelaide is the key marketer of Adelaide as Australia's premier city for learning. Using Adelaide. Designed for Life. StudyAdelaide positions the city as a place where international students can experience educational excellence and where their wellbeing is a priority. See how they shared our city story.
Designing the Archives is an international conference held in Adelaide in October 2019 for record keepers, librarians, data managers and more.
Notice how they have incorporated Adelaide. Designed for Life. throughout their website, presenting the visitor with an array of amazing things to explore while in the city, and how Adelaide is the perfect gateway to a quintessential South Australian experience.
The Adelaide Sustainable Building Network (ASBN) champions the uptake of sustainable and ecologically beneficial practices within all industries linked to the built environment, spreading their message in a number of ways.
Listen to the podcast of the panel discussion centred around what Designed for Life means for the Living Buildings challenge and creating positive outcomes for a city.
Invited by Director of the Centre for Urban Design for Mental Health (based in the UK), Trish Hansen, Founder and Principal of Urban Mind wrote a case study of urban design for wellbeing and mental health in Adelaide, Australia. The case study aimed to:
- promote Adelaide's capability in this field to the relevant global professional community
- identify and build on opportunities
- bring together the many practitioners and leaders contributing to this field in diverse ways for Adelaide to connect and better understand each other’s work and genuinely collaborate - to know what each other is doing, avoid overlaps and identify gaps.
Read the full case study.
If you share our vision for Adelaide, let’s chat about working together to achieve our common goals. We will be more than happy to offer you guidelines and answer any questions you may have around incorporating the city brand into your communications strategy.
Contact us to talk about how the essence of Adelaide. Designed for Life. can support your business.